After reading a post over at the Dancing Wino yesterday, I felt I had to share that like many Americans, I was outraged by one of the ads that appeared during the Super Bowl.
While it seems that most of ‘Murica’s anger is directed at the multilingual Coca-Cola ad, I took more offense at the commercial for Cheerios. For those of you who may have missed it, thankfully we live in an age where YouTube has been invented:
If you recall, this wasn’t the first appearance that this family has made in a Cheerios commercial. Here was their original ad from last year:
Many people expressed outrage at the first commercial. I was a little uncertain how I felt about it, and I wasn’t especially pleased, but I wasn’t angered enough to make a big stink. After viewing this second commercial, I am now quite certain how I feel – and I don’t like it one bit.
It’s very clear that Cheerios is trying to send a message here, and it’s a message that I don’t agree with. They’re trying to push their vision of what a family is, and the main focus seems to be this: In a modern family, fathers are lazy pushovers.
Re-watch the first commercial, and you’ll see that the mother is busy working at the kitchen table. Where’s Dad? Asleep on the couch!
In the second one, the father tries to deliver happy, yet potentially stressful news to his daughter, but he is unable to do so without giving in to her demand to get a new puppy. And check out the look on Mom’s face. She’s clearly not happy because – LIKE ALWAYS – she’s going to have to clean up the mess that the incompetent father caused.
Cheerios is obviously saying that mothers do all the work while fathers are lazy and can’t be trusted to do any of the child raising. What’s next? A commercial where Mom is hard at work tending to the new baby while Dad is sitting on the couch watching football? Or maybe Mom can be doing some yard work while Dad is out grabbing beers with his friends?
I’ve had enough. I’m not going to sit by and let Cheerios push their family values on us like that. I’ll have you know that the father in that commercial doesn’t represent me. I’m not lazy. I’m not a pushover. I rarely get a chance to just fall asleep on the couch. And if I ever have the opportunity to inform my daughter that she’s going to have a baby brother, I am pretty sure that I won’t give in to any demands for a new family pet.
So bad news, Cheerios: You can take your little message and stick it. You’ve just lost yourself a customer.
Well, honestly, they probably haven’t. The next time I see Cheerios on sale at the supermarket, I’ll more than likely end up buying some. I mean, outrage comes and outrage goes, but Cheerios? Heck, I’ve been eating them my entire life!